Verve cards were been ‘avoided’ by consumers who felt it was local and not as cool as Mastercard (a global alternative).
We needed young people to feel it was cool to rock a Verve card.
We wanted people to feel so cool about Verve that they used our cards at major lifestyle transaction points.
More people using Verve, proudly and choosing Verve over other cards.
A head turning campaign that identified with the rising move of selfdetermination amongst young people at the time.
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